Analytics API

Sprout Analytics API Overview

The Sprout Analytics API provides an externally accessible API for you to access your owned social profile analytics data so you can use that data to power dashboards and automate your reporting.

Available Data Overview

✅  The Sprout Analytics API includes:

• ✅  Owned Profile Data - This matches the data available in Sprout’s Profile Performance, Twitter Profiles, Facebook Pages, Instagram Business Profiles, and LinkedIn Pages Reports.
• ✅  Owned Published Post Data - This matches the data available in Sprout’s Post Performance Report.

For specific data and metrics, reference the Metrics & Fields sections of this doc.

🚫  The Sprout Analytics API does not currently include:

• 🚫  YouTube or Pinterest data
• 🚫  Paid (Ad Account) data
• 🚫  Listening data
• 🚫  Inbox Messages & customer care data
• 🚫  Publishing data or capabilities
• 🚫  Owned demographic data
• 🚫  BI Connectors

Access Requirements & Authentication

Before accessing the Analytics API, your account must be provisioned for API use by your Sprout account representative. Once the account is provisioned, you must obtain an access token. To do so, the Account Owner must log in to the Sprout web app and obtain the access token via an account settings dialog. The Account Owner can create new access tokens via the dialog, view existing access tokens or invalidate existing tokens (i.e. prevent the tokens from being used for client requests).

Creating an access token as an Account Owner

1. Log in to Sprout and navigate to Settings.
2. Scroll down to the reporting section and click API Tokens.

3. Accept Sprout’s Analytics API Terms of Service, if you haven’t already.
4. Click Create API Token in the upper left corner.

5. Enter a name for your token.

6. Copy the token for use. Be sure to store this securely.

Twitter Data: Twitter Content End User License Agreement

Note: Twitter has additional review and compliance requirements around exposing data through the Sprout Analytics API. You’re required to undergo a brief Twitter review and approval before being able to access their Twitter data through the Sprout Analytics API.

Contact your Sprout Social account representative to initiate the review process with Twitter. After Twitter approves your use case, the Account Owner needs to accept the Analytics API Twitter Content End User License Agreement. This appears at the top of the API Tokens settings page.

Analytics API Details

API URL

https://api.sproutsocial.com

Endpoints Overview

Customer Metadata Endpoints	Description
GET /v1/metadata/client	Customer ID
GET /v1/<customer ID>/metadata/customer	Customer Profiles
GET /v1/<customer ID>/metadata/customer/tags	Customer Tags
GET /v1/<customer ID>/metadata/customer/groups	Customer Groups

Analytics Endpoints	Description
POST /v1/<customer ID>/analytics/profiles	Owned Profile Analytics
POST /v1/<customer ID>/analytics/posts	Owned Post Analytics

General Analytics API Structure

All of the external Analytics API endpoints use the following naming structure:

/<version>/<customer ID>/<endpoint path>

Where:

• version is the API major version number
• customer ID is your Sprout customer ID

Versioning

The external Analytics API is versioned using a MAJOR.MINOR version format.

You can specify only the major number in requests, but the full version is included in responses.

A major version represents a breaking change to the API, including updates to the syntax and semantics for making requests of the APIs and the syntax and semantics of the response of the API.

A minor version represents a backwards compatible change to the API, such as adding new metrics, new endpoints, metric updates, etc. Minor versions are reflected in documentation, but not the API URL itself. Due to the backwards compatibility of minor versions, you only need to specify the major version in the URL path.

Rate Limits

You’re limited to the following number of requests:

• 60 requests per minute
• 250,000 requests per month

Endpoints

Requests

All requests have the following format:

Request Headers

Type	Value
Authorization	Bearer
Accept	application/json
Content-Type	application/json

Request Body

The content body for all data API requests are JSON objects. Details of the structure of that JSON object depend on the type of endpoint used.

Responses

HTTP Status Codes

The following HTTP status codes returned with the response have the following meanings:

Code	Meaning	Corrective Action
200 OK	Request was processed successfully.	None. You should be able to access the result of the request in the response body.
400 Bad Request	The request is malformed and does not conform with the request bodies specified in this document.	Update the request body.
401 Unauthorized	The request does not contain a valid access token or that access token has expired.	Reauthenticate and obtain a fresh token.
403 Forbidden	The request is accessing customer or profile data that the client is not allowed access to.	Update the request body.
404 Not Found	The client is requesting an endpoint that does not exist.	Check your endpoint, and use an existing endpoint.
405 Method Not Allowed	The client is using an HTTP verb that is not appropriate.	Use the HTTP verb listed for the API endpoint you’re using; typically POST or GET. See the specific endpoint documentation for details.
415 Unsupported Media Type	The client has submitted a request body that is not JSON or is requesting a response that is not JSON	Correct the Accept and Content-Type headers to use jSON.
429 Too Many Requests	The client is making requests too quickly or has exhausted the allowed requests in a month.	Slow down your requests.
500 Internal Server Error	The server had an issue processing the request.	Retry the request. If this code persists, contact support.
503 Service Unavailable	The server is overloaded and cannot process the request.	Retry the request. If this code persists, contact support.
504 Gateway Timeout	The server was unable to produce a result in time.	Retry the request. If this code persists, contact support or decrease the scope of the request (smaller date ranges, less profiles, etc.).

Response Headers

The following headers are returned with each response:

Header	Description	Sample Value
X-Sprout-Request-ID	Randomly generated UUID to trace a client request and response. Returned to the you for debugging.	bedc387d-9b99-42ae-9887-cc15f9885d47
X-Sprout-API-Version	Major and minor version of the response	1.1
X-Sprout-Server-Version	Server version, including the major, minor, and build number. The major and minor version reflect the latest available version of the API.	1.1.3018

Response Body

Responses from the data API are JSON objects with the following format:

Key	Value
data	JSON array containing the results of the API request (JSON objects for each post, dimensioned data, etc.)
paging	Optional JSON object describing the status of paging the data returned in the response.
error	Optional JSON string containing an error message in the event there is an issue with the request.

Customer Metadata Endpoints

Use these endpoints to obtain information about the customer and profiles you have access to.

Client (Customer ID) Endpoint

GET /v1/metadata/client

This endpoint is used to obtain the customer ID you have access to.

Request Body - Client (Customer ID) Endpoint

No request body is necessary for this request.

Response Data - Client (Customer ID) Endpoint

The data array contains JSON objects of customer IDs you have access to. For example:

{
  "data": [
    {"customer_id": 687751}
  ]
}

Customer Profiles Endpoint

GET /v1/<customer ID>/metadata/customer

This endpoint is used to obtain the list of customer profile IDs you have access to.

Request Body - Customer Profiles Endpoint

No request body is necessary for this request.

Response Data - Customer Profiles Endpoint

The data array contains an array of JSON objects describing the social network profiles that are available to that client. The JSON object contains:

Key	Description	Example Value
customer_profile_id	The customer profile ID used by Sprout to identify this social network profile.	492
network_type	The type of social network (c.f. Twitter, Facebook, Instagram, etc.)	twitter
name	The human-facing name of the social network profile	Sprout Social
native_name	The user name, screen name, page URL, etc. the social network uses to identify a unique profile.	sproutsocial
native_id	The ID used by the social network to identify a unique profile.	42793960
groups	An array of group IDs this profile belongs to.	[23598, 65245]

An example response:

{
  "data": [
      {
        "customer_profile_id": 492,
        "network_type": "twitter",
        "name": "Sprout Social",
        "native_name": "sproutsocial",
        "native_id": "42793960"
      },
      ...
  ]
}

Customer Tags Endpoint

GET /v1/<customer ID>/metadata/customer/tags

This endpoint is used to obtain the list of post tags you created in Sprout. The response includes all active and archived tags, regardless of when the tag was created. Previously deleted tags are permanently removed from Sprout and are not included.

Request Body - Customer Tags Endpoint

No request body is necessary for this request.

Response Data - Customer Tags Endpoint

The data array contains an array of JSON objects describing the tags that are available. This includes all tags in a single response. There is no limit or pagination in the response. The JSON object contains:

Key	Description	Example Value
tag_id	The ID used by Sprout to identify this post tag.	321
any_group	Whether or not this tag is available in any customer group	false
active	Whether this tag is active (or archived) in Sprout Social	true
text	The text of the tag	“Social Support”
groups	An array of the IDs of the groups this tag is available in	[206063]

An example response:

{
  "data": [
      {
        "tag_id": 321,
        "any_group": false,
        "active": true,
        "text": "Social Support",
        "groups": [206063]
      },
      ...
  ]
}

Customer Groups Endpoint

GET /v1/<customer ID>/metadata/customer/groups

This endpoint is used to obtain the list of groups you created in Sprout.

Request Body - Customer Groups Endpoint

No request body is necessary for this request.

Response Data - Customer Groups Endpoint

The data array contains an array of JSON objects describing the groups that are available to you. The JSON object contains:

Key	Description	Example Value
group_id	The ID used by Sprout to identify this group.	1234
name	The name of the group	“Sprout Social Team”

An example response:

{
  "data": [
      {
        "group_id": 1234,
        "name": "Sprout Social Team"
      },
      ...
  ]
}

Analytics Endpoints

Analytics API endpoints are all HTTP POST endpoints. The analytics API provides you access to your owned profile analytics data, including:

• Profile Analytics - profile activity broken down by day
• Post Analytics - post content, metadata, and lifetime activity metrics

Overview

All requests and responses to and from the analytics API endpoints have a standard structure.

Requests - Analytics Endpoints

The request body for an analytics API request is a JSON object with the follow name/values pairs:

Key	Description	Example Value
filters	Detailed filters used to filter the results by customer_profile_id, reporting period (for profile metrics) and post created time (for the posts endpoint)	Profile Endpoint ["customer_profile_id.eq(1234, 5678)", “reporting_period.in(2018-01-01..2018-02-01)”] Post Endpoint ["customer_profile_id.eq(1234, 5678)", “created_time.in(2018-01-01..2018-02-01)”]
metrics	List of metrics to return in results	[“impressions”, “likes”]
page	(optional) In paginated results, which 1-indexed page to return in the response. Pagination is based on 1000 results for profile endpoint and 50 results for post endpoint.	3
timezone	(Post endpoint only) Time zone—from the ICANN time zone database—used for period values	“America/Chicago”
fields	(Post endpoint only) List of fields to return in results	[“content_category”, “created_time”, “from.name”]

Responses - Analytics Endpoints

The responses follow the standard data API response format.

data

This array contains the analytics data requested. See specific endpoints for further details.

paging

This object specifies the state of paging for this response:

Key	Description	Example Value
current_page	1-indexed page number of the response	3
total_pages	Total number of pages for the request	20

A paging object is always returned including when the response contains all data in one page. So you can rely on checking for current_page = total_pages in order to know when you are at the end of the paging sequence.

Requesting a page greater than total_pages will return a HTTP 400 Bad Request response with a message describing the error.

Owned Profile Analytics Endpoint

POST /v1/<customer ID>/analytics/profiles

The profiles endpoint is used to query profile-level metrics for a given set of profiles.

Request Body - Owned Profile Analytics Endpoint

An example request:

{
  "filters": [
    "customer_profile_id.eq(1234, 5678, 9012)",
    "reporting_period.in(2018-08-01...2018-10-01)"
  ],
  "metrics": [
    "impressions",
    "reactions"
  ],
  "page": 1
}

Response Data - Owned Profile Analytics Endpoint

An example response:

{
  "data" : [
      {
        "dimensions": {
          "reporting_period.by(day)": "2018-08-01",
          "customer_profile_id": 1234
        },
        "metrics": {
          "impressions": 3400,
          "reactions": 12
        }
      },
      {
        "dimensions": {
          "reporting_period.by(day)": "2018-08-01",
          "customer_profile_id": 5678
        },
        "metrics": {
          "impressions": 23423,
          "reactions": 29
        }
      },
      ...
  ],
  "paging": {
    "current_page": 2,
    "total_pages": 3
  }
}

Profile Request Limits & Pagination

• customer_profile_id (filters): maximum of 100 profiles per request
• reporting_period (filters): maximum of 1 year per request
• Pagination of response: pagination is based on 1000 results per response

Profile Time Zone

Profile daily activity uses the time zone of the native network. These time zones are the same that are used by native networks when grouping profile level activity.

Network	Timezone
Twitter	UTC
Facebook	PST/PDT
Instagram	PST/PDT
LinkedIn	UTC

Owned Post Analytics Endpoint

POST /v1/<customer ID>/analytics/posts

The posts content endpoint queries for individual sent posts based on a filter criteria.

Request Body - Owned Post Analytics Endpoint

An example request:

{
  "fields": [
    "created_time",
    "perma_link",
    "text",
    "internal.tags.id",
    "internal.sent_by.id",
    "internal.sent_by.email",
    "internal.sent_by.first_name",
    "internal.sent_by.last_name"
  ],
  "filters": [
    "customer_profile_id.eq(1234, 5678, 9012)",
    "created_time.in(2020-04-06T00:00:00..2020-04-19T23:59:59)"
  ],
  "metrics": [
    "lifetime.impressions",
    "lifetime.reactions"
  ],
  "timezone": "America/Chicago",
  "page": 1
}

Response Data - Owned Post Analytics Endpoint

An example response:

{
  "data": [
      {
        "text": "Come by for a cold brew!",
        "perma_link": "https://www.instagram.com/p/B-pIo1GFqyl/",
        "metrics": {
          "lifetime.impressions": 15,
          "lifetime.reactions": 0
        },
        "created_time": "2020-04-06T14:27:03Z",
        "internal": {
          "tags": [
            {"id": 111111},
            {"id": 111112},
            {"id": 111113}
        ],
        "sent_by": {
          "id": 1155555,
          "email": "sprout.user@sproutsocial.com",
          "first_name": "Sprout",
          "last_name": "User"
        }
      },
      ...
  ],
  "paging": {
    "current_page": 1,
    "total_pages": 3
  }
}

Post Request Limits & Pagination

• customer_profile_id (filters): maximum of 100 profiles per request
• Pagination of response: pagination is based on 50 posts per response

Metrics & Fields

Post Metadata

Owned Post Fields

Key	Type	Network Availability	Notes
content_category	STRING		Unified categorization of the content; the hierarchy is album, video, photo, link, or text.
created_time	DATE		Publication date and time of the post, it will be a valid iso8601 timestamp.
from	MAP		A shorthand for requesting all of the following “from” nested fields. Represents the social network profile that published the post.
from.guid	STRING		The native ID of the authors' profile prefixed with a Sprout code that represents where the data was collected.
from.name	STRING		The display name of the author.
from.profile_picture	STRING		URL to the profile’s picture.
from.screen_name	STRING		Also commonly called "handle," this field is mutable on most networks, but not changed as often as the display name.
guid	STRING		The native ID of the post prefixed with a Sprout code that represents where this type of post is.
internal	MAP		A shorthand for requesting internal.tags.id and internal.sent_by.id.
internal.tags.id	Array		Array of tag IDs this post is associated with. Includes active and archived tags.
internal.sent_by.id	NUMBER		ID of the team member that sent this post via Sprout.
internal.sent_by.email	STRING		Email address of the team member that sent this post.
internal.sent_by.first_name	STRING		First name of the team member that sent this post..
internal.sent_by.last_name	STRING		Last name of the team member that sent this post.
post_type	STRING		Uniquely identifies the social network and type of post this is.
post_category	STRING		A unified version of post_type, these names are not network specific.
network	STRING		The social network that the data came from (e.g. INSTAGRAM).
perma_link	STRING		URL to the post on the social network.
profile_guid	STRING		The ID of the profile being tracked prefixed with an Sprout code that represents where the data was collected. When the post was made by the profile being tracked this field will be identical to from.guid.
text	STRING		The text in the body of the post.
title	STRING		Text that is separate from the usual body of the post, usually shown as a title for the post in the social network.
clickthrough_link	MAP		Metadata about a link to another entity that appears on the post, e.g. when a Pinterest post contains a link to a different website.
clickthrough_link.name	STRING
clickthrough_link.long	STRING
clickthrough_link.short	STRING
hashtags	Array		Array of hashtags associated with the post (does not include the "#" character).
visual_media	ARRAY		Array of media shared on the post, e.g. photos and videos. Where possible, contains URLs for the full media, a high resolution display image, and a thumbnail image.

Twitter

Note: Twitter has additional review and compliance requirements around exposing data through the Sprout Analytics API. Customers are required to undergo a brief Twitter review and approval before being able to access their Twitter data through the Sprout Analytics API.

Twitter: Owned Profile Metrics

Metric	Key
Followers	lifetime_snapshot.followers_count
Net Follower Growth	net_follower_growth
Impressions	impressions
Media Views	post_media_views
Video Views	video_views
Reactions	reactions
Likes	likes
@Replies	comments_count
Retweets	shares_count
Post Clicks (All)	post_content_clicks
Post Link Clicks	post_link_clicks
Other Post Clicks	post_content_clicks_other
Post Media Clicks	post_media_clicks
Post Hashtag Clicks	post_hashtag_clicks
Post Detail Expand Clicks	post_detail_expand_clicks
Profile Clicks	post_profile_clicks
Other Engagements	engagements_other
App Engagements	post_app_engagements
App Install Attempts	post_app_installs
App Opens	post_app_opens
Posts Sent Count	posts_sent_count
Posts Sent By Post Type	posts_sent_by_post_type
Posts Sent By Content Type	posts_sent_by_content_type

Twitter: Calculated Profile Metrics

The following metrics are derived from owned profile metrics:

• Followers = the last available lifetime_snapshot.followers_count metric
• (Sprout’s default) Engagements = Likes + @Replies + Retweets + Post Link Clicks + Other Post Clicks + Other Engagements
• Engagement Rate (per Follower) = Engagements / Followers
• Engagement Rate (per Impression) = Engagements / Impressions
• Click-Through Rate = Post Link Clicks / Impressions

Twitter: Owned Post Metrics

Metric	Key
Impressions	lifetime.impressions
Media Views	lifetime.post_media_views
Video Views	lifetime.video_views
Reactions	lifetime.reactions
Likes	lifetime.likes
@Replies	lifetime.comments_count
Retweets	lifetime.shares_count
Post Clicks (All)	lifetime.post_content_clicks
Post Link Clicks	lifetime.post_link_clicks
Other Post Clicks	lifetime.post_content_clicks_other
Post Media Clicks	lifetime.post_media_clicks
Post Hashtag Clicks	lifetime.post_hashtag_clicks
Post Detail Expand Clicks	lifetime.post_detail_expand_clicks
Profile Clicks	lifetime.post_profile_clicks
Other Engagements	lifetime.engagements_other
Follows from Posts	lifetime.post_followers_gained
App Engagements	lifetime.post_app_engagements
App Install Attempts	lifetime.post_app_installs
App Opens	lifetime.post_app_opens

Twitter: Calculated Post Metrics

The following metrics are derived from owned post metrics:

• (Sprout’s default) Engagements = Likes + @Replies + Retweets + Post Link Clicks + Other Post Clicks + Other Engagements
• Engagement Rate (per Follower) = Engagements / Followers
• Engagement Rate (per Impression) = Engagements / Impressions
• Click-Through Rate = Post Link Clicks / Impressions

Facebook

Facebook: Owned Profile Metrics

Metric	Key
Fans	lifetime_snapshot.followers_count
Net Page Likes	net_follower_growth
Page Likes	followers_gained
Organic Page Likes	followers_gained_organic
Paid Page Likes	followers_gained_paid
Page Unlikes	followers_lost
Impressions	impressions
Organic Impressions	impressions_organic
Viral Impressions	impressions_viral
Non-viral Impressions	impressions_nonviral
Paid Impressions	impressions_paid
Page Tab Views	tab_views
Logged In Page Tab Views	tab_views_login
Logged Out Page Tab Views	tab_views_logout
Post Impressions	post_impressions
Organic Post Impressions	post_impressions_organic
Viral Post Impressions	post_impressions_viral
Non-viral Post Impressions	post_impressions_nonviral
Paid Post Impressions	post_impressions_paid
Reach	impressions_unique
Organic Reach	impressions_organic_unique
Viral Reach	impressions_viral_unique
Non-viral Reach	impressions_nonviral_unique
Paid Reach	impressions_paid_unique
Page Views	profile_views
Logged In Page Views	profile_views_login
Logged Out Page Views	profile_views_logout
Page Visitors	profile_views_login_unique
Reactions	reactions
Comments	comments_count
Shares	shares_count
Post Link Clicks	post_link_clicks
Other Post Clicks	post_content_clicks_other
Likes	likes
Love Reactions	reactions_love
Haha Reactions	reactions_haha
Wow Reactions	reactions_wow
Sad Reactions	reactions_sad
Angry Reactions	reactions_angry
Post Photo View Clicks	post_photo_view_clicks
Post Video Play Clicks	post_video_play_clicks
Page Actions	profile_actions
Post Engagements	post_engagements
Action Button Clicks	cta_clicks_login
Answers	question_answers
Offer Claims	offer_claims
Other Positive Feedback	positive_feedback_other
Event RSVPs	event_rsvps
Place Check-ins	place_checkins
Mobile Place Check-ins	place_checkins_mobile
Page Content Activity	profile_content_activity
Negative Feedback	negative_feedback
Video Views	video_views
Organic Video Views	video_views_organic
Paid Video Views	video_views_paid
Autoplay Video Views	video_views_autoplay
Click to Play Video Views	video_views_click_to_play
Replayed Video Views	video_views_repeat
Video View Time	video_view_time
Unique Video Views	video_views_unique
Full Video Views	video_views_30s_complete
Organic Full Video Views	video_views_30s_complete_organic
Paid Full Video Views	video_views_30s_complete_paid
Autoplay Full Video Views	video_views_30s_complete_autoplay
Click to Play Full Video Views	video_views_30s_complete_click_to_play
Replayed Full Video Views	video_views_30s_complete_repeat
Unique Full Video Views	video_views_30s_complete_unique
Partial Video Views	video_views_partial
Organic Partial Video Views	video_views_partial_organic
Paid Partial Video Views	video_views_partial_paid
Autoplay Partial Video Views	video_views_partial_autoplay
Click to Play Partial Video Views	video_views_partial_click_to_play
Replayed Partial Video Views	video_views_partial_repeat
10-Second Video Views	video_views_10s
Organic 10-Second Video Views	video_views_10s_organic
Paid 10-Second Video Views	video_views_10s_paid
Autoplay 10-Second Video Views	video_views_10s_autoplay
Click to Play 10-Second Video Views	video_views_10s_click_to_play
Replayed 10-Second Video Views	video_views_10s_repeat
Unique 10-Second Video Views	video_views_10s_unique
Posts Sent Count	posts_sent_count
Posts Sent By Post Type	posts_sent_by_post_type
Posts Sent By Content Type	posts_sent_by_content_type

Facebook: Calculated Profile Metrics

The following metrics are derived from owned profile metrics:

• Fans = the last available lifetime_snapshot.followers_count metric
• (Sprout’s default) Engagements = Reactions + Comments + Shares + Post Link Clicks + Other Post Clicks
• Engagement Rate (per Follower) = Engagements / Followers
• Engagement Rate (per Impression) = Engagements / Impressions
• Click-Through Rate = Post Link Clicks / Impressions

Facebook: Owned Post Metrics

Metric	Key
Impressions	lifetime.impressions
Organic Impressions	lifetime.impressions_organic
Viral Impressions	lifetime.impressions_viral
Non-viral Impressions	lifetime.impressions_nonviral
Paid Impressions	lifetime.impressions_paid
Fan Impressions	lifetime.impressions_follower
Fan Organic Impressions	lifetime.impressions_follower_organic
Fan Paid Impressions	lifetime.impressions_follower_paid
Non-fan Impressions	lifetime.impressions_nonfollower
Non-fan Organic Impressions	lifetime.impressions_nonfollower_organic
Non-fan Paid Impressions	lifetime.impressions_nonfollower_paid
Reach	lifetime.impressions_unique
Organic Reach	lifetime.impressions_organic_unique
Viral Reach	lifetime.impressions_viral_unique
Non-viral Reach	lifetime.impressions_nonviral_unique
Paid Reach	lifetime.impressions_paid_unique
Fan Reach	lifetime.impressions_follower_unique
Fan Paid Reach	lifetime.impressions_follower_paid_unique
Reactions	lifetime.reactions
Likes	lifetime.likes
Love Reactions	lifetime.reactions_love
Haha Reactions	lifetime.reactions_haha
Wow Reactions	lifetime.reactions_wow
Sad Reactions	lifetime.reactions_sad
Angry Reactions	lifetime.reactions_angry
Comments	lifetime.comments_count
Shares	lifetime.shares_count
Answers	lifetime.question_answers
Post Clicks (All)	lifetime.post_content_clicks
Post Link Clicks	lifetime.post_link_clicks
Post Photo View Clicks	lifetime.post_photo_view_clicks
Post Video Play Clicks	lifetime.post_video_play_clicks
Other Post Clicks	lifetime.post_content_clicks_other
Negative Feedback	lifetime.negative_feedback
Engaged Users	lifetime.engagements_unique
Engaged Fans	lifetime.engagements_follower_unique
Users Talking About This	lifetime.post_activity_unique
Unique Reactions	lifetime.reactions_unique
Unique Comments	lifetime.comments_count_unique
Unique Shares	lifetime.shares_count_unique
Unique Answers	lifetime.question_answers_unique
Unique Post Clicks	lifetime.post_content_clicks_unique
Unique Post Link Clicks	lifetime.post_link_clicks_unique
Unique Post Photo View Clicks	lifetime.post_photo_view_clicks_unique
Unique Post Video Play Clicks	lifetime.post_video_play_clicks_unique
Unique Other Post Clicks	lifetime.post_other_clicks_unique
Unique Negative Feedback	lifetime.negative_feedback_unique
Video Length	video_length
Video Views	lifetime.video_views
Organic Video Views	lifetime.video_views_organic
Paid Video Views	lifetime.video_views_paid
Autoplay Video Views	lifetime.video_views_autoplay
Click to Play Video Views	lifetime.video_views_click_to_play
Sound on Video Views	lifetime.video_views_sound_on
Sound off Video Views	lifetime.video_views_sound_off
10-Second Video Views	lifetime.video_views_10s
Organic 10-Second Video Views	lifetime.video_views_10s_organic
Paid 10-Second Video Views	lifetime.video_views_10s_paid
Autoplay 10-Second Video Views	lifetime.video_views_10s_autoplay
Click to Play 10-Second Video Views	lifetime.video_views_10s_click_to_play
Sound on 10-Second Video Views	lifetime.video_views_10s_sound_on
Sound off 10-Second Video Views	lifetime.video_views_10s_sound_off
Partial Video Views	lifetime.video_views_partial
Organic Partial Video Views	lifetime.video_views_partial_organic
Paid Partial Video Views	lifetime.video_views_partial_paid
Autoplay Partial Video Views	lifetime.video_views_partial_autoplay
Click to Play Partial Video Views	lifetime.video_views_partial_click_to_play
Full Video Views	lifetime.video_views_30s_complete
Organic Full Video Views	lifetime.video_views_30s_complete_organic
Paid Full Video Views	lifetime.video_views_30s_complete_paid
Autoplay Full Video Views	lifetime.video_views_30s_complete_autoplay
Click to Play Full Video Views	lifetime.video_views_30s_complete_click_to_play
95% Video Views	lifetime.video_views_p95
Organic 95% Video Views	lifetime.video_views_p95_organic
Paid 95% Video Views	lifetime.video_views_p95_paid
Unique Video Views	lifetime.video_views_unique
Unique Organic Video Views	lifetime.video_views_organic_unique
Unique Paid Video Views	lifetime.video_views_paid_unique
Unique 10-Second Video Views	lifetime.video_views_10s_unique
Unique Full Video Views	lifetime.video_views_30s_complete_unique
Unique Organic 95% Video Views	lifetime.video_views_p95_organic_unique
Unique Paid 95% Video Views	lifetime.video_views_p95_paid_unique
Average Video Time Watched	lifetime.video_view_time_per_view
Video View Time	lifetime.video_view_time
Organic Video View Time	lifetime.video_view_time_organic
Paid Video View Time	lifetime.video_view_time_paid
Video Ad Break Ad Impressions	lifetime.video_ad_break_impressions
Video Ad Break Ad Earnings	lifetime.video_ad_break_earnings
Video Ad Break Ad Cost per Impression (CPM)	lifetime.video_ad_break_cost_per_impression

Facebook: Calculated Post Metrics

The following metrics are derived from owned post metrics:

• (Sprout’s default) Engagements = Reactions + Comments + Shares + Post Link Clicks + Other Post Clicks
• Engagement Rate (per Follower) = Engagements / Followers
• Engagement Rate (per Impression) = Engagements / Impressions
• Engagement Rate (per Reach) = Engagements / Reach
• Click-Through Rate = Post Link Clicks / Impressions

Instagram

Instagram: Owned Profile Metrics

Metric	Key
Followers	lifetime_snapshot.followers_count
Net Follower Growth	net_follower_growth
Followers Gained	followers_gained
Followers Lost	followers_lost
Following	lifetime_snapshot.following_count
Net Following Growth	net_following_growth
Impressions	impressions
Reach	impressions_unique
Profile Visitors	profile_views_unique
Post Video Views	video_views
Reactions	reactions
Likes	likes
Comments	comments_count
Saves	saves
Story Replies	story_replies
Email Clicks	email_contacts
Get Directions Clicks	get_directions_clicks
Phone Call Clicks	phone_call_clicks
Text Message Clicks	text_message_clicks
Website Clicks	website_clicks
Posts Sent Count	posts_sent_count
Posts Sent By Post Type	posts_sent_by_post_type
Posts Sent By Content Type	posts_sent_by_content_type

Instagram: Calculated Profile Metrics

The following metrics are derived from owned profile metrics:

• Followers = the last available lifetime_snapshot.followers_count metric
• (Sprout’s default) Engagements = Likes + Comments + Saves + Story Replies
• Engagement Rate (per Follower) = Engagements / Followers
• Engagement Rate (per Impression) = Engagements / Impressions
• Profile Actions = Email Clicks + Get Directions Clicks + Phone Call Clicks + Text Message Clicks + Website Clicks

Instagram: Owned Post Metrics

Metric	Key
Impressions	lifetime.impressions
Reach	lifetime.impressions_unique
Video Views	lifetime.video_views
Reactions	lifetime.reactions
Likes	lifetime.likes
Comments	lifetime.comments_count
Saves	lifetime.saves
Story Replies	lifetime.comments_count
Story Taps Back	lifetime.story_taps_back
Story Taps Forward	lifetime.story_taps_forward
Story Exits	lifetime.story_exits

Instagram: Calculated Post Metrics

The following metrics are derived from owned post metrics:

• (Sprout’s default) Engagements = Likes + Comments + Saves + Story Replies
• Engagement Rate (per Follower) = Engagements / Followers
• Engagement Rate (per Impression) = Engagements / Impressions
• Engagement Rate (per Reach) = Engagements / Reach
• Click-Through Rate = Post Link Clicks / Impressions

LinkedIn

LinkedIn: Owned Profile Metrics

Metric	Key
Followers	lifetime_snapshot.followers_count
Net Follower Growth	net_follower_growth
Followers Gained	followers_gained
Organic Followers Gained	followers_gained_organic
Paid Followers Gained	followers_gained_paid
Followers Lost	followers_lost
Impressions	impressions
Reach	impressions_unique
Reactions	reactions
Comments	comments_count
Shares	shares_count
Post Clicks (All)	post_content_clicks
Posts Sent Count	posts_sent_count
Posts Sent By Post Type	posts_sent_by_post_type
Posts Sent By Content Type	posts_sent_by_content_type

LinkedIn: Calculated Profile Metrics

The following metrics are derived from owned profile metrics:

• Followers = the last available lifetime_snapshot.followers_count metric
• (Sprout’s default) Engagements = Reactions + Comments + Shares + Post Clicks (All)
• Engagement Rate (per Follower) = Engagements / Followers
• Engagement Rate (per Impression) = Engagements / Impressions

LinkedIn: Owned Post Metrics

Metric	Key
Impressions	lifetime.impressions
Reactions	lifetime.reactions
Comments	lifetime.comments_count
Shares	lifetime.shares_count
Post Clicks (All)	lifetime.post_content_clicks
Video Views	lifetime.video_views

LinkedIn: Calculated Post Metrics

The following metrics are derived from owned post metrics:

• (Sprout’s default) Engagements = Reactions + Comments + Shares + Post Clicks (All)
• Engagement Rate (per Follower) = Engagements / Followers
• Engagement Rate (per Impression) = Engagements / Impressions